Travel Advisor Awards
The honors for the people who sell travel, and for the suppliers advisors rate highest.
Sell Award-Winning TravelTravel advisor awards recognize the people who sell travel, and the suppliers advisors rate most highly. They come from associations, consortia and the trade press, and each works differently.
Travel Advisor Awards to Know
| Program | Run by | Who is recognized | How it is decided |
|---|---|---|---|
| ASTA Travel Advisor of the Year and ASTA Globes | ASTA (American Society of Travel Advisors) | Advisors, agencies and travel brands | Nominations; ASTA members vote in the Globes. ASTA’s first Globes ceremony was held in January 2026. |
| Virtuoso Global Awards | Virtuoso, a luxury travel consortium | Member advisors and preferred partners | Presented at Virtuoso Travel Week; the 2026 awards were held in Las Vegas in August. |
| Travel Weekly Magellan Awards | Travel Weekly | Travel companies and destinations, for creative and innovative work in marketing, design, products and services | Paid entries reviewed by judges; see Magellan winners |
| TravelAge West WAVE Awards | TravelAge West | Suppliers, in 70-plus categories | Travel advisors vote |
| TravelAge West Trendsetter Awards | TravelAge West | Travel advisors and industry figures | Published by TravelAge West; see its site for criteria |
| TTG awards | TTG (U.K.) | U.K. and Irish agencies and suppliers | Several programs, including the Travel Industry Awards and Luxury Travel Awards |
| Skift IDEA Awards 2026 | Skift | Travel brands, for marketing and design | Independent panel of judges |
Selected 2026 Results
- Virtuoso 2026: Fernando Cervigon of Knightsbridge Circle was named top advisor at Virtuoso’s 2026 Global Awards, reported by Travel Extra.
- ASTA 2026: ASTA named its Travel Advisor of the Year at its 2026 Travel Advisor Conference in San Diego, and voting by members for the 2027 Globes closed in October 2026.
- Magellan 2026: Travel Weekly released its 2026 winners in October; the list is on its awards site.
Supplier awards voted by advisors, such as the WAVE Awards, are worth reading closely: they show which tour operators, hotels and resorts other sellers trust. Treat them as peer reviews of the suppliers you are considering.
Should You Enter Travel Advisor Awards?
- Enter when you have a clear story: a specialty, measurable client results you can describe without income figures, or community work.
- Ask clients and suppliers before you quote them in an entry.
- If you win, use the exact award name and year in your marketing.
- If you do not, the entry itself is a useful summary of your business.
Recognition follows good work. If you are not yet selling, start with Be a Travel Agent; if you are, keep learning with Travel Industry Training.
Advisor Awards FAQ
Can I nominate myself for a travel advisor award?
Sometimes. ASTA’s Travel Advisor of the Year has accepted self-nominations, according to trade reports. Each program sets its own rules, so read the entry terms.
Do I need to belong to an organization to win?
Usually. Association awards are for members, and consortium awards are for advisors in that consortium’s member agencies.
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